Voodoo Video games are likely one of the most attention-grabbing startups alive in the present day. In mid-2018, it had 150 million MAUs and raised $200 million from Goldman Sachs, but I’ve by no means heard anybody point out the corporate. That may be regular for an obscure enterprise SaaS play, however, Voodoo is consumer-facing via and thru.
Quantitative success apart, Voodoo upends a lot of the traditional excited about product design and gaming. If it will possibly do it, how can comparable methods apply to different merchandise?
However first, some background: What’re Voodoo Video games?
- Shortly construct a comparatively low-quality, single-purpose recreation.
- Make sure that one mechanic is actually enjoyable. It doesn’t matter if customers churn 20 minutes after downloading it.