Voodoo Games thrives by upending conventional product design

Voodoo Games

Voodoo Video games are likely one of the most attention-grabbing startups alive in the present day. In mid-2018, it had 150 million MAUs and raised $200 million from Goldman Sachs, but I’ve by no means heard anybody point out the corporate. That may be regular for an obscure enterprise SaaS play, however, Voodoo is consumer-facing via and thru.

Quantitative success apart, Voodoo upends a lot of the traditional excited about product design and gaming. If it will possibly do it, how can comparable methods apply to different merchandise?

However first, some background: What’re Voodoo Video games?

Voodoo is the greatest described as a product conglomerate. Check out its App Retailer page. It has dozens of generic-looking apps. The essential playbook is:

  • Shortly construct a comparatively low-quality, single-purpose recreation.
  • Make sure that one mechanic is actually enjoyable. It doesn’t matter if customers churn 20 minutes after downloading it.

What do you think?

Written by viralsamachar


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